Southwest unveils first new livery since 2001
Aviation enthusiasts have been buzzing for the past week about a major announcement that was finally made at Southwest Airlines’ Dallas Love Field maintenance hangar on Monday.
Southwest CEO Gary Kelly officially unveiled a rebranding of the airline, including its first new livery since 2001.
“We thought it was time for a new visual expression of our brand — one that marries our past to our present and sets the course for where we’re headed in the future. So this month, we’re introducing a modern, new look. You’ll see it throughout your experience with us,” said Kelly in about the rebranding.
The new livery is set to feature brighter shades of red and blue, and will replace the historical orange with an eye-catching yellow. The Southwest name will be removed from the tail section of the aircraft and will be featured on the fuselage and engine covers instead.
“What started as a revolution has undergone an evolution. But we haven’t changed what we stand for: low fares, a convenient flight schedule, and the friendliest Employees in the world,” continued Kelly.
Southwest expects to have 60 aircraft painted by the end of 2014, with the rest of the fleet being completed over the next seven years. Dallas Love Field will be the first airport to be updated with the new look. Southwest hopes to have all airports updated to the new branding by the end of 2016.