Frontier changes continue with updated livery
Fans of Frontier Airlines’ famous spokesanimals do not have to worry. Larry, Jack, Griz and the gang are here to stay.
On Tuesday, Frontier introduced their new, updated livery at its Denver International Airport hangar.
Members of the Denver media were given packages that featured a mostly blank aircraft model with a large question mark on its tail, inviting them to the announcement.
The new livery pays tribute to several of Frontier’s historic liveries. A green “Frontier” will replace the current silver name (or website URL on some aircraft), with a stylized “F” that was first featured on Frontier aircraft in 1978. The accent arrow that was prominent on the airline’s DC-3s in the 1950s will make a return near the front of the aircraft.
The unique animals that are featured on each tail on the airline will be expanded to include the back part of the fuselage. Each animal will also have their name painted near the front of the aircraft for easy identification. Frontier has hinted that it will expand its marketing approach of the spokesanimals throughout terminals and in media.
“We love the animals. There’s more we can do with the animals,” Frontier CEO David Siegel said in a Denver Post interview in April. “You’re going to see us integrate the animals better into our product and branding.”
The new livery continues a string of rapid changes at Frontier. Over recent years, Frontier has branched out of its Denver hub, adding focus cities in Cleveland, Trenton, Washington-Dulles, and Wilmington, Penn in an attempt to avoid competition from United Airlines and Southwest Airlines at Denver.